Gay Advertising and Marketing


Gay Advertising South Africa | Pink Marketing

Established in 2009, Lunch Box Media specialises in Gay Advertising & Marketing in South Africa. Representing eight South Africa media owners covering print, online, event sponsorship, social media, experiential marketing,  cinema  and branding platforms.

We develop individual gay advertising and marketing solutions for each client. Our services include media strategy and planning, media buying, placement and monitoring, brand activations, event sponsorship, competitions and promotions.
Our tailored integrated campaigns comprise a marketing mix of online, print, on-screen and social media platforms.
“Our concept is unique,” states Donovan Steyl owner and managing director of Lunch Box Media. Never before has any agency brought like-minded publishers and media owners together under one roof offering packages that highlight the industry at competitive prices.
The value to our clients is that we are unbiased when it comes to media placement and the client’s objectives are our main priority. We pride ourselves on looking into every unique situation and evaluating the needs and targets of our clients.

This niche demographic is made up of 10% of the South African population (4.9 million people), by utilising advertising opportunities within this community your brand could achieve a greater footprint into a highly prized and sought after market.

No consumer is more particular about the images and messages sent in gay advertising and marketing than the gay demographic.
Lunch Box Media aims to help integrate main stream brands into a community, which is known for their superior spending value.

The “Pink Rand” is a considerable segment of the South African market and at Lunch Box Media we truly believe that all advertisers should sit up and take note. You could be missing out on a market that could change the way you do business!

For the latest results on gay consumer behaviour, see our 2012 LBM Gay Consumer Profile  or the list of Clients who have targeted this lucrative demographic. We’re also the only agency in South Africa that does not charge for our services!

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